If your business is having difficulty gaining consumer recognition, you may have a brand awareness problem. But don’t worry, we have a few quick fixes for this common issue.
To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]
No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]
We’re sure you’ve heard it all before. Social media is an essential inbound marketing tool, because it helps raise brand awareness and boost audience engagement. Sounds pretty good, but is that [...]
Today, more people than ever know about popular, current events due to the pervasive, rapid nature of social media. In fact, this has led to brands using pop culture trends and stories to market [...]
Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the [...]
Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most [...]
If you’ve been following the news, then you know that we’re currently in the midst of the 2018 World Cup, the biggest sporting event on the planet. Thirty-two countries have gathered in Russia to [...]