Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
Landing pages are a big part of the foundation of any good digital marketing campaign. To maximize your lead potential, you’ll want to have the best one possible. But, how do you know if yours is the best it can be? That’s why digital marketing agencies regularly [...]
Company logos are one of the most important branding tools. The best ones are easy to identify and easy to remember. Think about Nike: its trademarked “swoosh” is all you probably need to associate the company with its products. The worst business logos are forgettable [...]
Whether you prefer Amazon Alexa, a desktop computer or an iPhone, you probably depend on search engines more than you realize. Today, 93 percent of online experiences begin with a search engine. Despite that fact, SEO remains somewhat of a mystery to many. To clear up [...]
Sometimes, it can feel like social media is a little bit overwhelming. Whether your target audience is on Facebook, Twitter, LinkedIn or even Tik Tok, it’s always challenging to stay up to speed on what’s trending and what’s not. To monitor all the action, even the pros [...]
When creating digital marketing campaigns, diversification is the name of the game. It not only works well in social media marketing but in search engine advertising, too. As you plan your ad strategy, consider the benefits of using an alternative search engine to Google.
Contrary to popular belief, blogging is a very adaptable form of digital marketing. It works for sports teams; it works for news organizations; and it even works for boring businesses, like accounting firms. In fact, companies in any industry could benefit from [...]