Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
With its attractive ROI potential, email is a highly recommended digital marketing channel. But email marketing’s results are never guaranteed. You can’t just send any old email to your whole contact list. To get the best results, you really need targeted email [...]
What if you didn’t have to guess what was on the minds of consumers when planning a marketing strategy? What if you knew exactly what your target audience was searching right now, not last month or last year? Would that insight influence your strategy decisions? If your [...]
With fewer New Yorkers traveling this holiday weekend, retailers now have an even better shot of reeling in potential customers, who are spending more time online. But, as you know, attracting customers is nearly never as easy as shooting fish in a barrel. To close [...]
Social distancing guidelines have suddenly changed Americans’ buying patterns, making e-commerce shops more essential than ever. In fact, digitally native retailers enjoyed a 15 percent jump in sales in the two-month period from February to April 2020, according to a [...]
The coronavirus pandemic has changed everything in the business world, including best practices for digital marketing strategy. If you want to stay ahead of the competition at this critical moment, learn a thing or two from Google’s COVID-19 Marketing Strategy Playbook.
From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s going on in the country right now, the time is right to reconsider your [...]