Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
When looking to optimize your website, there are many different elements to consider incorporating into the design. Although color schemes are very important, it pays to consider how potential customers will move through the buyer’s journey. Find out about the [...]
Now that the Internet is most people’s first stop for information, it’s time to give some serious consideration to the impression you are making on potential customers online. If you think your internet presence might be more of a liability than an asset, find out what [...]
Because of its very attractive return on investment potential, email is a marketing channel of choice for local businesses right now. But these days, reliable results are steeped in strategy, not haphazardly distributed e-blasts. Find out how organizations everywhere [...]
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From social media to search ads to SEO, the world of online marketing and advertising is constantly changing, updating and evolving. In today’s fast-paced world, it can pay off handsomely to stay on top of the latest digital marketing trends, like how to outsmart Google [...]