Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
Because of its very attractive return on investment potential, email is a marketing channel of choice for local businesses right now. But these days, reliable results are steeped in strategy, not haphazardly distributed e-blasts. Find out how organizations everywhere [...]
At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed by a breaking news article from the Daily Mail. But there is a method to [...]
Marketing in the age of the internet presents us with a world of possibilities. One of the biggest advantages of digital marketing is the mountains of measurable data readily available to everyone. But what exactly are these marketing analytics, and how do they benefit [...]
From social media to search ads to SEO, the world of online marketing and advertising is constantly changing, updating and evolving. In today’s fast-paced world, it can pay off handsomely to stay on top of the latest digital marketing trends, like how to outsmart Google [...]
Far too often, business leaders simply don’t have the type digital know-how that is so valuable today. Whether it’s an unfamiliarity with social media marketing, pay-per-click (PPC) or any other type of online promotional tool, knowledge gaps are often the cause of [...]
Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing strategy can also work wonders for small businesses. If you are looking for [...]