Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
Contrary to popular belief, blogging is a very adaptable form of digital marketing. It works for sports teams; it works for news organizations; and it even works for boring businesses, like accounting firms. In fact, companies in any industry could benefit from [...]
From Serial to The Joe Rogan Experience, podcasts are all the rage right now. These short, streaming audio episodes, which are available in nearly every topic, are a popular alternative to reading. If you want to learn more about how a website is created, listen to one [...]
Did you know that four out of five LinkedIn members drive business decisions? LinkedIn ad targeting is an increasingly popular social media marketing strategy that can deliver big results. Its specific targeting criteria can help your company directly reach influencers, [...]
Did you know that more than 700 million emojis are used every day on Facebook? These animated digital images, which were introduced in 1999, have crossed over into the mainstream. Brands everywhere are jumping on the trend, learning how to use emojis to invigorate [...]
A website is no longer a one-and-done project. Today’s best sites are works-in-progress. Changes are continually made to improve user experience and ultimately return on investment. Through regular website maintenance, your site can receive routine updates that deliver [...]
With Christmas and Hanukkah on the way, the holiday commercials are rolling already. In 2019, brands have created many creative spots that capture the spirit of the season. This year’s debuts from Oreo, Microsoft, Apple and others are perfect for watching while sitting [...]