Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
From social media to search ads to SEO, the world of online marketing and advertising is constantly changing, updating and evolving. In today’s fast-paced world, it can pay off handsomely to stay on top of the latest digital marketing trends, like how to outsmart Google [...]
Far too often, business leaders simply don’t have the type digital know-how that is so valuable today. Whether it’s an unfamiliarity with social media marketing, pay-per-click (PPC) or any other type of online promotional tool, knowledge gaps are often the cause of [...]
Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing strategy can also work wonders for small businesses. If you are looking for [...]
Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to be making email marketing mistakes like these.
These days, your business can’t afford to not have a mobile first marketing strategy. But to get there, you need to know the answer to key questions, like “what is AMP?” and “how can mobile traffic bolster the bottom line?” Learning the answers to questions like these [...]
From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential audience, target marketing typically creates stronger results and a higher return [...]