Tom Hallissey is a writer with a knack for crafting compelling stories. A journalist by trade, he specializes in creating content about everything from digital marketing to finance to health and wellness. He has a bachelor’s degree in journalism from Hofstra University and a master’s degree in public relations from New York University.
Tom was born and raised on Long Island where he currently lives today. When he is not writing, you can find Tom on the golf course, at the beach or at a Phish show.
Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to be making email marketing mistakes like these.
These days, your business can’t afford to not have a mobile first marketing strategy. But to get there, you need to know the answer to key questions, like “what is AMP?” and “how can mobile traffic bolster the bottom line?” Learning the answers to questions like these [...]
From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential audience, target marketing typically creates stronger results and a higher return [...]
Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial groups were banned or removed from the world’s most popular social media [...]
The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long Island scrambling to play catch up. To help your organization adapt to the [...]
These days, everybody’s talking about the benefits of digital marketing. It’s winning over companies big and small across the U.S.A., because a content marketing agency can outperform traditional advertising any day of the week.