Online Marketing News Blog

vector image with a person sitting with an open laptop with icons comparing re marketing and retargeting

November 26, 2024

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Remarketing VS Retargeting: the terms are often used interchangeably, yet while they share a similar goal of driving conversions, they use different methods and approaches. Understanding the differences between the two options will help you determine whether…

November 11, 2024

Content Marketing

Content Distribution: Get Your Message Seen by More People

Over 2.5 QUINTILLION bytes of data are created every single day—that’s 18 zeros and an almost incomprehensible number! However, it’s necessary to understand how much content is being created daily and its direct impact on your business’s…

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October 23, 2024

Neuromarketing

Neuromarketing: Tapping into and Understanding Customer’s Emotions

Neuromarketing emerged in the late 1990s to study how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. This data is used to help predict consumer behavior…

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October 8, 2024

Web Design

E-commerce Website Design: Strategies for Success

As a e-commerce business owner, your primary focus should be ensuring your website captures viewers’ attention and sparks their curiosity, converting visitors into customers. To achieve this, you must understand key strategies to enhance your e-commerce website…

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September 30, 2024

Social Media Marketing Trends to Boost Engagement

Staying ahead of social media marketing trends is crucial for brands aiming to engage consumers and maintain an edge in today’s ultra-competitive market. With the continuous addition and upgrading of marketing channels, formats, platforms, trends, and techniques,…

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September 19, 2024

Digital Marketing

How to Optimize Photos to Deliver A High-Quality User Experience

Does your company have a website? If so, you need to optimize your photos! Photo optimization refers to adjusting images to the optimal format, size, and resolution while maintaining the same quality. This helps ensure that your…

August 27, 2024

Maximizing LinkedIn for Your Marketing Strategy Development

Incorporating a LinkedIn marketing strategy into your business plan has become essential for building professional relationships and enhancing your brand visibility. This approach also leverages industry-specific networking opportunities, ultimately driving engagement and generating valuable leads in an…

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August 16, 2024

Blogging

What Are Blogs? I’ll Explain, and Yes, You Need Them

What are blogs? Let’s start from the beginning. First, we had “weblogs,” a term created by Jorn Barger in 1997, to describe the practice of “logging” the web by listing links to interesting sites and adding commentary.…

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July 22, 2024

How-To

Marketing Budget Plan: Understanding the What, Why, and How Much

As a business owner, you know how crucial marketing is to your company’s success. Equally important is having a comprehensive marketing budget plan that covers every aspect of your campaign for the year. This will help you…

vector image of people walking around a giant laptop, building it

July 16, 2024

Digital Marketing

The Power of Engagement: Elevating Audience Retention

Every company and its marketing team are constantly vying for the attention and loyalty of their current and potential customers. With the average adult internet user’s attention span at 8.25 seconds, your work is cut out for…

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Content Distribution: Get Your Message Seen by More People

Neuromarketing: Tapping into and Understanding Customer’s Emotions

E-commerce Website Design: Strategies for Success

How to Optimize Photos to Deliver A High-Quality User Experience

Maximizing LinkedIn for Your Marketing Strategy Development

What Are Blogs? I’ll Explain, and Yes, You Need Them

Marketing Budget Plan: Understanding the What, Why, and How Much

The Power of Engagement: Elevating Audience Retention

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