Online Marketing News Blog

vector image of people giving a website credibility

September 28, 2023

Website Credibility: Your Business’s Most Valuable Asset

Even though 70% of Americans shop online, questions and issues about trust and website credibility are always lurking in the background. Can we trust the site we’re buying from? Are we truly getting the product we ordered?…

a vector image of a woman giving a presentation in front of a large laptop

September 19, 2023

Digital Marketing

Benefits of A Webinar: Clear, Concise, Convenient Marketing

A webinar, short for a web-based seminar, is an online event that allows presenters to share information, ideas, products, or services with a virtual audience. There are many benefits of a webinar that businesses can take advantage…

August 29, 2023

Digital Marketing, Search Engine Optimization

The Benefits of Local SEO: Be the Talk of The Town

Just like the expression, “If you can’t see the camera, you probably aren’t in the picture,” if your business isn’t optimized locally, you won’t be able to take advantage of your surrounding area. The benefits of local…

August 16, 2023

Digital Marketing

Labor Day Marketing Campaign: Strategies as Good as a 3 Day Weekend

Labor Day is a day to honor the contributions of workers and the labor movement, as well as a time to watch your kids’ reactions when you remind them that the school year is about to start!…

July 31, 2023

Digital Marketing, Google

Out with the Old and In with the New Google Analytics

Introducing the New Google Analytics 4 In the fast-paced world of digital marketing, keeping up with the latest tools and technologies is vital for business owners seeking ways to stay ahead of the competition. Google Analytics is…

July 19, 2023

Content Marketing, Digital Marketing

6 Simple Marketing Strategies to Start with

The changing nature of marketing might make it look needlessly complicated. This could deter businesses, particularly those without large marketing teams or any at all. Keep your marketing strategy simple when strategizing and implementing it, especially for…

June 28, 2023

Web Design

Exploring the Pros and Cons of Switching to a Headless Website

Web development is constantly evolving, resulting in new technologies and approaches, including the concept of a headless website. Unlike traditional websites, a headless website decouples the front-end presentation layer from the back-end content management system (CMS), allowing…

vector of a guy discussing marketing analytics

June 19, 2023

General

Marketing Software for Small Business Owners: Working Smarter, Not Harder

In today’s ever-evolving digital landscape, you need cutting-edge tools or a genie’s lamp to help your business compete. Luckily marketing software has grown leaps and bounds in capabilities and has become indispensable for small business owners seeking…

June 7, 2023

Web Design

What is Your Customer Experience Strategy for Your Website?

In today’s marketplace, you must do everything possible to stand out and capture your target audience’s attention. Your website is an extension of your brand, opening the front door to your entire business when your current and…

May 22, 2023

Content Marketing, Digital Marketing

Visual Marketing: The Importance of Images in Your Campaign

Did you know the human brain processes images 60,000 times faster than text? Yes! Humans are visually oriented; we perceive information in images faster than in written words. So, what does this mean to you as a…