In 2023, 63% of Americans made online purchases, while 37% made in-store purchases. Then, when you factor in people visiting 6.7 social media platforms monthly, you quickly realize your audience is interacting with brands on multiple and…

In the high-stakes and fast-paced world of digital marketing, where you constantly try to stay ahead of trends and your competitors, mistakes can happen to even the most seasoned professionals. Whether it’s a simple oversight or a…

Digital advertising can increase brand awareness by 80%, further proving its effectiveness and revolutionizing how businesses engage with customers. Companies now have more opportunities than ever to connect with their target audience through social media, email marketing,…

Data protection is a critical issue that organizations must address to ensure the security and privacy of their customers’ information. Data protection policies are guidelines (and laws in 15 states currently) that govern how organizations collect, use,…