Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most consumers recognize you. However, a brand logo isn’t just a cool picture and a nice design. When you put enough time, thought and effort into your logo, you can expect to reap some important advantages.
The Benefits of Using a Well-Designed Brand Logo
1. Making a Strong Impression
Logos are usually the only aspect of a brand that people will remember for an extended period of time. That’s why it’s important that yours leaves a lasting impression. Since brand awareness is as significant as anything else in this business, try to create a logo that will make your first impression with customers count!
2. Creating an Image
Believe it or not, the font, color, size and style of your logo says more about your business than you’d think. Since it serves as the visual representation of your brand, a logo should properly reflect your business, products or services, and your overall mission.
Although your logo isn’t your entire identity, it can serve as a foundational building block of your brand. Think about famous brands like Apple and FedEx. Their logos are so recognizable that people see them and know exactly who they represent and what they’re about.
Although your brand will probably never reach the superstar status of Apple or FedEx, a solid brand logo can go a long way towards establishing your image and identity.
3. Branding Consistently
After creating a logo, it’ll be used for branding on your website, social media platforms, advertisements and promotional materials. As audiences begin seeing your brand logo across multiple mediums, it’ll start to become synonymous with your company.
This is called consistency. By creating a logo and successfully integrating it into your brand, everything you do will become associated with it.
4. Standing Out
When you’re crafting a brand logo, try to ensure that it differs from your competitors as much as possible. After all, one of your primary goals in branding and marketing is to stand out from your competitors.
Besides, how many pizza places have you seen with a huge slice of pizza or an old mustachioed Italian chef with a big white hat? Although your logo should accurately reflect your industry, you need to distinguish and set yourself apart from competitors with a unique brand logo.
Designing a logo isn’t for the faint of heart. However, when you succeed with yours, your marketing and branding will skyrocket.