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Finding Closure to a Tough Year

2021 is finally here. While many struggles of last year persist, we are all ready to dump 2020. Saying goodbye and flipping the calendar gives us a renewed sense of optimism. Looking back, one of [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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What is Digital Marketing, and How can it Work for your Business?

What is digital marketing, you ask? Well, it’s more than just advertising your products or services online. When really understanding what digital marketing is it’s best to recognize what falls [...]

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Using Organic Marketing to its Fullest Potential

During a tough financial situation, paid advertising is an added expense to consider. The coronavirus pandemic created an unstable financial situation across the board. Therefore, many businesses [...]

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How to Have Successful Marketing Campaigns with your Own Customers

You may think you have your marketing strategy covered, but there is always room for improvement. There’s one specific detail you may be overlooking because it’s right in front of you: your [...]

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SEO and PPC: What They Are and How They’re Used

Researching marketing campaigns and techniques can be confusing, especially with the amount of acronyms used. SEO and PPC are two of the most commonly used terms within marketing. We will explain [...]

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All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]