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What is Website Health?

So, you just launched a new website. Before you kick back and let the leads or traffic come in, there are some things you need to know. Websites, much like any other investment you make, age over [...]

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If I Offer Instagram Shopping, Do I Need A Website?

A plethora of small businesses are popping up all over our social timelines. Skincare products, jewelry, clothes, wall art, and countless products created by talented people are now being sold by [...]

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What is User Generated Content?

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production [...]

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First in Search: Fundamentals of SEO Marketing

Every business should recognize by now that SEO matters. Think about the way that you search for a service. Whether it be a restaurant, auto shop, or dentist, you’re turning to Google to see [...]

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What Are Marketing Analytics? And Why Are They So Valuable?

Marketing in the age of the internet presents us with a world of possibilities. One of the biggest advantages of digital marketing is the mountains of measurable data readily available to [...]

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Important 2021 Marketing Trends to Keep an Eye on

With a new year upon us, so too are different marketing trends and advancements in the industry. One of the main reasons why this is happening is the craziness of the past year and our global [...]

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Finding Closure to a Tough Year

2021 is finally here. While many struggles of last year persist, we are all ready to dump 2020. Saying goodbye and flipping the calendar gives us a renewed sense of optimism. Looking back, one of [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]