Case Study

La Ferla Group

The Company

La Ferla Group is a full service financial firm with more than 35 years of experience. They are dedicated to helping clients take advantage of opportunities to achieve the financial security and the independence they deserve.

The Laferla Group

The Challenge

Build a website that that online visitors would be invested in.

Website

  • An outdated site that is difficult for users to navigate
  • Not being picked up in search engine results due to lack of optimized content
  • Website did not work properly on mobile devices

Marketing

  • Did not have any active marketing campaigns
  • Needed to target the right audiences with the proper online channels

The Goals

Website

  • Create a website that is personable and highlights the company’s client-first culture
  • Build a site that allows users to easily find what services they are interested in
  • Drive more traffic to the site and provide conversion opportunities for leads

Marketing

  • Acquire qualified leads for airline pilot retirement services
  • Create brand awareness for wealth management and business services

The Strategy

Website

  • Fat Guy built a website that clearly separated the company’s services by streamlining the layout and navigation
  • Service pages and landing pages have concise, available forms for a lead to convert
  • Software was added tithe website to track data such as web traffic, top-visited pages, etc.

Marketing

  • Fat Guy created optimized blogs to increase website visibility and ranking authority
  • Using specific service pages, Fat Guy created ad campaigns across multiple channels (ex. social media) to target specific audiences to spread brand awareness and potential lead inquiries

The Results

icc final mockup
0 %
Website Traffic Increase - Year 1
0 %
Commercial & Residential Leads Increase
0 %
Gross Revenue Increase

The Results

La Ferla Group

3x Website Traffic Increase

20x Leads Increase

10x Revenue Increase

Get Started with the Fat Guy Media Team Today

Start with your website. Build your online presence through digital marketing. Grow your business.