Now that people live almost entirely online, advertising to audiences on these platforms has become more important than ever. In fact, the average adult spends at least 2.5 hours on social media daily, according to Statista. If you don’t know how to advertise on these platforms, here are some tips and tricks to help.
How to Advertise on Social Media: A Beginner’s Guide
When brands first start on social media, they sometimes have the urge to put money behind their campaigns right away. However, any advertiser that’s worth their salt will tell you that this isn’t always the best idea.
You need to start organically to determine which kind of content performs best. That way, you will know what to promote when it comes time to really advertise. If you fund an ad but aren’t entirely sure how it will perform, you’re essentially throwing money away.
Target the Right Audience
It’s easier to shoot fish in a barrel than in an ocean—and the same thing goes for social media advertising. If you are unaware of how to advertise on these platforms, start with audience targeting. Instead of advertising to the entire web, you can choose key demographics, interests and preferences to filter your audience into smaller groups.
In these cases, your advertisement will only be seen by those who are deemed to be qualified. This is done in an effort to increase engagement rates. After all, wouldn’t you be more likely to click on an ad if it’s relevant to you and your interests?
Craft Engaging Content
This may be obvious, but, in terms of how to advertise successfully, engaging content is at the forefront. Unfortunately though, there’s no tried-and-true method to create content that users are interested in. That’s up to you to find out. However, there are a few quick tips that can definitely enhance your content strategy.
First of all, you need to ensure that your taglines and captions are short and catchy. No one has the time to read long drawn out captions or memorize wordy taglines. You only have a limited number of words to hook potential customers, so make them count.
Otherwise, try to post images and videos, since they’re more interesting and easier to consume. You can also advertise using polls, surveys or quizzes to attract more user engagement.
Optimize for Mobile
Although we’ve spoken a great deal about this in the past, we feel it’s still important to mention: optimize your content for mobile. These days, everyone is using mobile devices to browse the web and explore social media. Therefore, don’t shut out your audience, make sure your content can be seen by everyone.
If you weren’t sure of how to advertise on social media before, then you surely know now!