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A Brand Experience Builds Customer Connections that Last

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]

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Integrated Marketing: a Powerful Combination of Promotional Tools

Disjointed marketing campaigns that have inconsistent messaging are destined for failure. At best, consumers will be uninterested. At worst, they will be confused, and end up with a negative [...]