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5 Classic Examples of an Effective Brand Positioning Strategy

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

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Brand Development Tips for Businesses of all Sizes

Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” [...]