0

What’s a Consumer Journey, and What are its Core Components?

In recent years, journey maps have become an integral way for marketers to map out a customer experience. From initial engagement through becoming a long term customer, these maps are used to [...]

0

How to Use Market Research to Build Your Buyer Personas

Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research.