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5 Ways to Leverage Contextual Marketing for your Business

Modern marketing is all about creating an experience. If your target audience doesn’t experience and connect to your marketing materials in a way they truly value and appreciate, they’re not [...]

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What is Contextual Marketing, and what are its Benefits?

Contextual marketing is a personalized and relevant type of marketing that enhances the customer’s experience. This is executed using a customer’s current situation as a way to inform a messaging [...]