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Instagram Story Ads Catch the Eye of a Coveted Demographic

In order to reach Millennials, businesses need to advertise where young people are spending most of their time. Today, more than half of Instagram’s one billion monthly active users are between [...]

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Snapchat vs. Instagram Stories: Which is Best?

There’s a bit of debate amongst marketers over Snapchat and Instagram Stories. While both offer virtually the same content format (temporary visuals that disappear after 24 hours), there are some [...]