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The Marketing Data you need to Know to Track your Campaigns

Today, marketers have the benefit of immediate access to mountains of data. From social media marketing to search engine optimization, marketing data is available on every aspect of digital [...]

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How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement [...]

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The Inbound Marketing Metrics You Need to Succeed

Marketing metrics, which offer businesses the opportunity to measure visitors, leads, customers and more, are a powerful way to gauge and improve upon inbound marketing success.