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How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement [...]

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The Inbound Marketing Metrics You Need to Succeed

Marketing metrics, which offer businesses the opportunity to measure visitors, leads, customers and more, are a powerful way to gauge and improve upon inbound marketing success.