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The State of Influencer Marketing and its Effect on Branding

Influencer marketing involves putting your product or service in the hands of an industry thought leader or popular personality in an attempt to boost your social proof. Companies use these [...]

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How Social Proof can Win over Quality Customers

Marketers these days underestimate the subtle power of influence as a way to improve conversion rates and attract customers. One easy way to do this is through the use of social proof, which [...]