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The Ins and Outs of TikTok Advertising

While the whole world was on lockdown and people were stuck at home for months, searching for some form of entertainment, TikTok took over the internet. Its viral 15-to 60-second videos of people [...]

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How Campaign Optimization Gets Your Paid Ads Seen

When it comes to getting your brand and content seen, paid advertisements on platforms like Google and Facebook are a good place to start. However, one can’t just set up a campaign, let it run [...]

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Fat Guy Media’s Favorite Super Bowl Commercials of 2021

While most of the spotlight was on the big game and The Weeknd’s halftime performance, this year’s Super Bowl featured a bunch of fun, new ads from the brands you love. So, whether you rooted for [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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What Those Fake Advertisements Online are Really All About

The saying goes, “if it seems too good to be true, it probably is.” But what about those advertisements that seemingly appear completely legitimate, but are a complete scam? As social media [...]

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Solid Father’s Day Ads that We’ve Enjoyed Over the Years

Although Father’s Day doesn’t have the same commercial appeal as Mother’s Day, it’s still a great opportunity for advertisers. That’s why, throughout the years, we’ve seen our fair share of [...]

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What are Deepfakes, and How are Brands Using Them in Ads?

In the age of fake ads and bots, artificial video has entered the fold. Well, sort of. They’re called deepfakes. What are deepfakes, you ask? Deepfakes are videos with dubbed audio to make a [...]