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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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What Those Fake Advertisements Online are Really All About

The saying goes, “if it seems too good to be true, it probably is.” But what about those advertisements that seemingly appear completely legitimate, but are a complete scam? As social media [...]

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Solid Father’s Day Ads that We’ve Enjoyed Over the Years

Although Father’s Day doesn’t have the same commercial appeal as Mother’s Day, it’s still a great opportunity for advertisers. That’s why, throughout the years, we’ve seen our fair share of [...]

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What are Deepfakes, and How are Brands Using Them in Ads?

In the age of fake ads and bots, artificial video has entered the fold. Well, sort of. They’re called deepfakes. What are deepfakes, you ask? Deepfakes are videos with dubbed audio to make a [...]

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What to Do (and Not to Do) When Creating Memorial Day Ads

With fewer New Yorkers traveling this holiday weekend, retailers now have an even better shot of reeling in potential customers, who are spending more time online. But, as you know, attracting [...]

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St. Patrick’s Day Ads: Tips to Help you Get Lucky with Customers

Whether your target audience is Irish or not, St. Patrick’s Day is a holiday any business can build an advertising campaign around. From leprechauns to pots of gold, March 17 offers lots of easy [...]

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Why the Gross New Burger King Ad is Creating Such a Fuss

When it comes to advertising, controversial publicity stunts are a dime a dozen. Most of the time, they either fall flat and generate zero buzz, or create an adverse, negative reaction from [...]