The Different Types of Marketing Campaigns Your Business Can Utilize

No matter the time of year, marketing campaigns are essential for every company’s growth and brand awareness. They are the perfect way for businesses to reach customers, leads, and clients. A well-crafted marketing plan will grab someone’s attention and maybe the deciding factor for a potential customer. A campaign should be specific to your business, but deciding which type of marketing campaign can be a challenging decision to make. Read along to learn more about the different types of marketing campaigns and which is the best for your organization.

Types of Marketing Campaigns

1.      Traditional Media Campaign

A traditional media campaign relies on using traditional media outlets, including TV, print, advertising, radio, and direct-mailing advertising to promote products and services.

2.      Social Media Marketing Campaign

Over 3.5 billion people use social media each day. A social media marketing campaign is a planned strategy targeted to a particular audience to increase consumer awareness, and interest, as well as loyalty to an organization or brand. When crafting a social media campaign there are a few key components to consider, including a well-developed plan, defined goals, and cross-channel promotions.

3.      Seasonal Push Campaign

Seasonal push campaigns are used to promote seasonal sales, products, and services. These types of marketing campaigns are typically used during the holiday season. Retail stores create holiday ads on social media platforms surrounding holiday sales.

4.      Brand Awareness Campaign

Brand awareness marketing is used to get your brand out to as many people as possible. When creating a brand development marketing campaign, know your audience, stick to a budget, know your goals, and track the results.

5.      Product Launch Campaign

Launching a new product is a very exciting, yet nerve-wracking experience for brands. A product launch will help get consumers excited about the product launching, aimed at spreading awareness of the product, and convincing customers on why they need it.

For example, each year Apple comes out with new but similar products from the previous year. A product launch allows them to show their customers the new features of the latest model and convince them to buy their new product.

6.      Email Marketing Campaign

Email marketing campaigns are used to keep in touch with current customers to inform them about sales, coupons, and new products or services. Effective email marketing requires a well-developed subject line, focused content, a specific call-to-action, and should be sent throughout a specific time frame.

7.      Paid Advertising Campaign

Paid advertising campaigns cost more than earned advertising, but paid ads are an effective way to expose your company’s brand to a large audience. There are different types of paid marketing campaigns to choose from, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

There are endless numbers of marketing campaigns that could benefit your businesses. But first, you will need to determine which campaign is the best fit for your business. If you need help developing a marketing campaign, let the marketing experts at Fat Guy Media take care of it!
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