Archives

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

A brand positioning statement may be the single-most important sentence or two in your marketing plan. Its job is to bring focus to the development of your marketing strategy and its supporting [...]

Business owners, who devote hour after hour to perfecting every detail of their company’s products or services, sometimes shortchange an increasingly important element of success: brand strategy. [...]