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5 Classic Examples of an Effective Brand Positioning Strategy

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

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What is a Brand Positioning Statement? (And, How to Write one)

A brand positioning statement may be the single-most important sentence or two in your marketing plan. Its job is to bring focus to the development of your marketing strategy and its supporting [...]

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A Step-by-Step Guide to Improving Your Brand Strategy

Business owners, who devote hour after hour to perfecting every detail of their company’s products or services, sometimes shortchange an increasingly important element of success: brand strategy. [...]