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How Email Distribution Lists Enhance Marketing Campaigns

If your company doesn’t use distribution lists for email marketing, what are you waiting for? Believe it or not, email marketing consists of a lot more than just sending out a blast or two every [...]

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Why All Businesses Should Consider Email Segmentation

Marketing that lacks the right context is basically useless. If you’ve signed up for a company’s email newsletter expecting to receive helpful content and tips but are constantly being sent sales [...]