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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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What are Google Ad Grants? And, how do they help Nonprofits?

Nonprofits often face an uphill battle getting their message out to the public. With limited resources and a lack of digital experience, they can struggle to find an online audience. But, the [...]

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How Lead Generation Marketing Attracts Qualified Prospects

One of the most important parts of running a business is building a base of customers or clients. However, not many businesses even know how. The answer lies in the practice of lead generation [...]