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How to Add a User to Google Analytics

Google Analytics is essentially a hub for data, capable of recording the ways that people interact with your website and providing key insights based on those interactions. Here’s how to add a [...]

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Essential Google Analytics Metrics your Business Must Track

Google Analytics, which is a free service that collects and presents visitor data about websites, is an essential digital marketing tool. Its wealth of data can offer valuable insights into how [...]

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Why using Google Analytics is a Digital Marketing Must

If you’re a business owner looking to make your mark on the digital world, a website is the obvious first place to start. By creating a focal point of your online efforts, you will be able to [...]