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Landing Page Testing: How it Works and Why it’s a Good Idea

Landing pages are a big part of the foundation of any good digital marketing campaign. To maximize your lead potential, you’ll want to have the best one possible. But, how do you know if yours is [...]

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What is a Thank You Page, and why is it Important?

One of the main goals of content marketing is generating leads and nurturing them further into the sales funnel. Thank you pages are a great opportunity to do so. But what is a thank you page, [...]