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How Geofencing Marketing Effects Location-Based Targeting

If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing.  Geofencing is one of the few ways that brands can use [...]

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Local Mobile Advertising Tips for Businesses

Local Mobile Advertising Tips for Businesses Your potential local customer base relies heavily on smartphones to guide their decisions. Google found 91 percent of surveyed smartphone owners use [...]