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Ambush Marketing: A Creative Way to Steal the Thunder

Ambush marketing — the art of creatively taking advantage of another company’s promotional campaign to divert attention to your own brand — is a way to cheaply raise awareness at another [...]

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Throwback Thursday: Old School Marketing Tactics

This Thursday, we’re going to hit a nostalgic nerve and show you some old school marketing tactics, and what makes them so effective. While a number of old school tactics are no longer relevant, [...]