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How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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How Pay Per Click Marketing Complements any Campaign

Inbound campaigns on rarely built on a single service, like pay per click marketing. Instead, PPC is usually run in conjunction with other services to deliver a comprehensive campaign. With this [...]

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Why Pay Per Click Advertising is Money Well Spent

Pay per click advertising. The very name is a turnoff for so many people since it dictates that you’ll be spending a bit of money. But the truth is, it’s one of the most cost-effective marketing [...]