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How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

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SEO and SEM: What they are and How they Influence Each Other

For successful digital marketing, you need a strategy that involves some combination of search engine optimization and search engine marketing. Unfortunately though, many marketers don’t realize [...]

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5 Aspects of a Successful Paid Search Marketing Campaign

When organic listings on Google and Bing aren’t bringing in enough website traffic, it’s time to turn to paid search marketing. You’re probably familiar with the basic principles of search engine [...]

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Why Pay Per Click Advertising is Money Well Spent

Pay per click advertising. The very name is a turnoff for so many people since it dictates that you’ll be spending a bit of money. But the truth is, it’s one of the most cost-effective marketing [...]

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Search Engine Marketing Services: 3 Intrinsic Benefits

If you are like most business owners, you’ve tried every which way to market your company with varying degrees of success. Your frustration is not uncommon. But that doesn’t mean you are out of [...]