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How to Calculate ROI: a Guide for Marketers

So you know what return of investment (ROI) is, and why it’s important to your business. But it’s impossible to evaluate the success of your marketing plan unless you know how to calculate ROI.

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What is ROI, and why is it Important?

There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing [...]