Archives

Since Google launched AdWords in 2000, the internet, businesses, audiences and the way that audiences and businesses interact on the internet have changed drastically. As a way to keep up with [...]

Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific [...]

Recently, remarketing has become one of the hottest trends in digital marketing. It allows brands to show targeted advertisements to users who have already visited or interacted with their site. [...]

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice [...]

Google recently announced that a key update has been implemented to AdWords’ My Client Center (MCC). This is great news for PPC campaign managers who oversee multiple accounts and [...]