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Why Business Blogs are an Effective Marketing Tool

Content marketing changes constantly. Cheesy trends such as clickbait headlines and the “pivot to video” have failed. The business blog, however, is a highly-accessible medium that will never [...]

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A Business Owner’s Guide to Starting a Blog

Contrary to what some may think, today’s business blogs bear little resemblance to the original online diaries published in the late 1990s. Blogging has evolved into a common marketing strategy [...]

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How to Write a Blog for Business

Writing a blog for business doesn’t really seem all that hard. You just write, right? Wrong. There’s much more to writing a blog than incoherently throwing your thoughts into a word processor and [...]