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It was only a matter of time. Augmented reality—like those Snapchat filters that make you look like a dog—has invaded digital advertising. Facebook augmented reality ads started off as a test, [...]

Since Facebook’s newsfeed algorithm has pretty much made it a pay-to-play platform for brands, understanding how to create effective advertisements is a must. In this blog, we’re going to discuss [...]

Social media allows companies to market their brand in an effort to increase general awareness and engagement with their target audience. Compared to those on similar sources, the Facebook ad [...]