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Take a Page from Google’s COVID-19 Marketing Strategy Playbook

The coronavirus pandemic has changed everything in the business world, including best practices for digital marketing strategy. If you want to stay ahead of the competition at this critical [...]

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3 Fun (yet still very Effective) Email Marketing Campaigns

With billions of emails sent every day, competition is tougher than ever for the attention of consumers. To get recipients to actually open and click your messages, you can’t rely on tired old [...]

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Ambush Marketing: A Creative Way to Steal the Thunder

Ambush marketing — the art of creatively taking advantage of another company’s promotional campaign to divert attention to your own brand — is a way to cheaply raise awareness at another [...]

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The 7 Best Marketing Campaigns of 2017

From social media to video, the best marketing campaigns of 2017 found creative ways to engage consumers and raise brand awareness. Whether they piggybacked on current events or catered to hungry [...]