Archives

Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these [...]

Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]

Even though it can’t be seen, a brand image is one of your company’s biggest assets. Through careful planning, it can be built and improved like any other part of your branding. But, in order to [...]

After establishing a fresh new logo, tagline and possibly even name for your business, your work is not yet finished. You still have marketing materials, both digital and physical, to revamp. [...]

Ineffective or inconsistent marketing plagues the business world today. You may be one of those organizations who is stuck on fixing minor tweaks rather than addressing root causes. If so, maybe [...]

From digital advertising to email marketing, companies today try everything imaginable to get customers to remember their name. While they may catch your eye for a moment, they rarely build brand [...]

Struggling business owners sometimes wonder why their brand is less memorable than their competitors. More often than not, their company lacks a defined brand personality, which can improve sales [...]

When Instagram recently retooled its logo, the ubiquitous photo-sharing app received a nearly unanimous round of boos from its faithful followers. The public outcry over the Instagram rebrand [...]