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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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Social Media Influencers: How to Spot a Fraud

Increasingly, businesses are choosing to work with social media influencers who have the ability to send messages to large, engaged followings in a niche for a nominal fee. Sound almost too good [...]