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The Greatest Super Bowl Social Media Moments of All-Time

When it comes to the Super Bowl, besides the game itself, most people are interested in commercials and viral moments. In fact, last year alone, the Super Bowl generated $385 million in ad [...]

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How Sports Teams on Social Media are Winning Off the Field

If you’re a sports fan, there’s nothing better than seeing a couple rivals mixing it up off the field. Luckily, in the social media age, teams are ramping up their platforms to build their brand [...]

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America’s Best Sports Social Media Campaigns

Whether you follow your favorite player or your local team, social media is the place to get close to the action. From Snapchat takeovers to inventive hashtags, sports content is now more [...]

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Are NBA Jersey Ads the Next Sports Marketing Trend?

Carmelo Anthony, Kristaps Porzingis and the rest of the New York Knicks will soon become running, shooting, dunking billboards after the National Basketball Association recently approved [...]

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Sports Marketing Strategies: A Game Plan to Win Fans

The most successful NBA coach in history, Phil Jackson, has based his career on strategy. Without the triangle offense, Jackson might not have won 11 rings. Off the court, sports marketing [...]