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A Brand Experience Builds Customer Connections that Last

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]

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5 Reasons to Consider a Business Rebranding Strategy

Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]

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How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

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Is it Finally Time to Update your Content Strategy?

The times they are a changin’. As search engine algorithms become more sophisticated, content marketing has become about much more than long-tail keywords. Now, every digital marketer must ask [...]

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How to Cook up a Complete Advertising Campaign from Scratch

A digital advertising campaign is made up of many different ingredients. From a dollop of target audience to a splotch of content, each item contributes to your overall brand promotion. Together, [...]

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Why Blog Marketing Campaigns need Strategy to Succeed

From Gwyneth Paltrow’s goop to Walmart, brands have caught the blog marketing bug big-time. America’s best-known businesses have learned they can attract large, captive audiences through the [...]

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Don’t Let your Content Strategy Get Stuck in a Niche

Marketing pros specialize in writing about content strategy. They blog about everything from search engine optimization to conversion rates, but seldom leave this niche. As they preach to choir, [...]

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How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement [...]

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