Branding

Brand Advocacy is on the rise. According to a survey by Social Toaster, more people are likely to trust content that’s been shared with them from another person than they are from a brand. Thus, [...]

Considering our ongoing pandemic, people are using social distancing to stop the spread of coronavirus. For this reason, many brands are slightly altering their logos to promote and encourage [...]

Your brand is a lot more than just a logo. With successful branding, it helps to make your company recognizable and creates a strong foundation for your business. However, the long-term success [...]

Company logos are one of the most important branding tools. The best ones are easy to identify and easy to remember. Think about Nike: its trademarked “swoosh” is all you probably need to [...]

Some enjoy the Super Bowl for the matchup, others come for the food. But no matter what your reasons are for watching, we can all appreciate the amazing commercials that come from it. However, [...]

Why are you in this business? What is your mission, vision and values? Who is your ideal customer? What is the market you want to enter into? How do you keep your brand promise? These are [...]

No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]