How to Decide if a Branding Agency is Right for You
Why are you in this business? What is your mission, vision and values? Who is your ideal customer? What is the market you want to enter into? How do you keep your brand promise? These are [...]
How to Maximize Personal Branding and Boost your Reputation
No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]
A Brand Experience Builds Customer Connections that Last
When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]
3 Big Brand Design Mistakes to Avoid at All Costs
Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these [...]
5 Reasons to Consider a Business Rebranding Strategy
Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]
Why Brand Storytelling is an Important Part of Marketing
These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]
What NOT to do when Building your Brand Image
Even though it can’t be seen, a brand image is one of your company’s biggest assets. Through careful planning, it can be built and improved like any other part of your branding. But, in order to [...]
How Brand Values Enhance your Company’s Identity and Image
Brand values are a guidepost that are used to direct your company’s business marketing. They help inform content creation in everything from social media marketing to blogging. But, what exactly [...]
