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Local Business Lessons in Corporate Social Responsibility

Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing [...]

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What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

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Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. [...]

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How and Why Brand Advocacy Can Boost Content Marketing

Brand Advocacy is on the rise. According to a survey by Social Toaster, more people are likely to trust content that’s been shared with them from another person than they are from a brand. Thus, [...]

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How Brands are Promoting Social Distancing with Logo Changes

Considering our ongoing pandemic, people are using social distancing to stop the spread of coronavirus. For this reason, many brands are slightly altering their logos to promote and encourage [...]

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Exploring the Value that Brand Equity Brings to Your Business

Your brand is a lot more than just a logo. With successful branding, it helps to make your company recognizable and creates a strong foundation for your business. However, the long-term success [...]

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The Best and Worst Company Logos Ever Created

Company logos are one of the most important branding tools. The best ones are easy to identify and easy to remember. Think about Nike: its trademarked “swoosh” is all you probably need to [...]