Branding

You might have an idea for a business, but it takes a lot to execute a startup. Most of what goes into it is developing your brand. There are three components to creating a brand that will help [...]

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production [...]

Dave Portnoy has become one of the biggest names in media. He started out as an outspoken sports media personality and has progressed to an online celebrity through his well-known pizza review [...]

2021 is finally here. While many struggles of last year persist, we are all ready to dump 2020. Saying goodbye and flipping the calendar gives us a renewed sense of optimism. Looking back, one of [...]

By now, all businesses recognize the need for having a website. They are essentially an online storefront or showroom that is open 24/7 to your customers. If your website is the first impression [...]

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing [...]

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]