Branding

Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing [...]

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. [...]

Brand Advocacy is on the rise. According to a survey by Social Toaster, more people are likely to trust content that’s been shared with them from another person than they are from a brand. Thus, [...]

Considering our ongoing pandemic, people are using social distancing to stop the spread of coronavirus. For this reason, many brands are slightly altering their logos to promote and encourage [...]

Your brand is a lot more than just a logo. With successful branding, it helps to make your company recognizable and creates a strong foundation for your business. However, the long-term success [...]

Company logos are one of the most important branding tools. The best ones are easy to identify and easy to remember. Think about Nike: its trademarked “swoosh” is all you probably need to [...]