Branding

Why are you in this business? What is your mission, vision and values? Who is your ideal customer? What is the market you want to enter into? How do you keep your brand promise? These are [...]

No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]

Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these [...]

Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]

Even though it can’t be seen, a brand image is one of your company’s biggest assets. Through careful planning, it can be built and improved like any other part of your branding. But, in order to [...]

Brand values are a guidepost that are used to direct your company’s business marketing. They help inform content creation in everything from social media marketing to blogging. But, what exactly [...]