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The Importance and Benefits of Event Marketing

Bringing in new customers to your local business can have its challenges, but hosting a local event for your business is the perfect opportunity to do so. If your business is holding a grand [...]

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Email Drip Campaigns Nurture Contacts Through the Buyer’s Journey

Because of its very attractive return on investment potential, email is a marketing channel of choice for local businesses right now. But these days, reliable results are steeped in strategy, not [...]

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Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

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Make Your Marketing Emails Stand Out with Gmail Promotions Tab

So, you want to market your emails but don’t know where to start. Look no further than the Gmail Promotions Tab within the Gmail website. We will introduce you to this useful addition and explain [...]

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Hit the Mark with Targeted Email Marketing Services

With its attractive ROI potential, email is a highly recommended digital marketing channel. But email marketing’s results are never guaranteed. You can’t just send any old email to your whole [...]

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4 Simple Email Newsletter Design Tips that Work Wonders

Email blasts help businesses reach audiences, while also nurturing leads and delighting existing customers. Even during a pandemic, many companies are using them to inform and update users and [...]

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Tips for Sending Email Alerts During a Crisis

During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a [...]