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How to Create Your Own Facebook Sponsored Post

Over the last few years, you’ve likely noticed a difference in the posts you’re seeing when you log into Facebook. Sometimes it may seem like all of your friends are getting engaged, having [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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Why Social Media Fact Checking is More Important Now than Ever

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is [...]

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WhatsApp for Business: What it is and Why You Should Use It

There are many different apps focusing on varying aspects of business management and promotion. The newest of which is WhatsApp for Business. So, what is this app – and why should you choose it [...]

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All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

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Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial [...]

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Staying Current with Changes in Social Media Activity and Behaviors

The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long [...]