Social Media Marketing

The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long [...]

With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global [...]

Social media is an important aspect of a business’ marketing, because it helps to validate your company. A successful social media presence will allow your target audience to know that your brand [...]

In an effort to increase engagement and action in Message Ads, previously known as Sponsored InMails, LinkedIn has created a new “Conversion Ads” option. This type of social advertisement enables [...]

As the world’s largest social media site, it’s no surprise that businesses use Facebook for advertising every day. With over two billion users, Facebook advertising allows you to reach a wide [...]

Instagram bios are important because regardless of if someone is following your account or not, they can view them. The difficult aspect about them, though, is that they have limited space for [...]

In 2020, social media marketing plays a big role in the promotion of just about anything and everything, including political candidates. From Twitter to Facebook to Instagram, those with [...]

Remember Vine? The short-lived, six-second video platform that gained popularity in 2012. People could record short clips and put them together in a constant loop. After being sold to Twitter, it [...]