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If I Offer Instagram Shopping, Do I Need A Website?

A plethora of small businesses are popping up all over our social timelines. Skincare products, jewelry, clothes, wall art, and countless products created by talented people are now being sold by [...]

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What is User Generated Content?

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production [...]

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How the Facebook News Feed Algorithm Picks the Posts You See

At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed [...]

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How to Create Your Own Facebook Sponsored Post

Over the last few years, you’ve likely noticed a difference in the posts you’re seeing when you log into Facebook. Sometimes it may seem like all of your friends are getting engaged, having [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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Why Social Media Fact Checking is More Important Now than Ever

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is [...]

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WhatsApp for Business: What it is and Why You Should Use It

There are many different apps focusing on varying aspects of business management and promotion. The newest of which is WhatsApp for Business. So, what is this app – and why should you choose it [...]

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All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]