Social Media Marketing

Love them or hate them, social media influencers are here to stay, especially on Instagram. Don’t believe me? Go ahead and scan your feed right now. Chances are that you’ll probably see sponsored [...]

It’s no surprise that in our modern day, social media marketing is becoming one of the most useful methods for business promotion. With the ability to reach large sums of people, at a minimal [...]

On social media, platforms like Facebook, Twitter and Instagram usually receive the most attention from brands. However, depending on your field or industry, relying only on them may not always [...]

In today’s era of pay-for-play social media, brands are going to great lengths to get noticed. In addition to the standard tricks of the trade, some are putting micro influencers on the payroll [...]

Social media is a powerful brand promotion tool … if you know how to use it right. Businesses that don’t run the risk of alienating followers or even driving away potential customers. To get the [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]

From Facebook to Twitter to Instagram, social media has proven to be a powerful tool for promoting a business. However, these platforms can act as a double-edge sword. When a brand makes a faux [...]

There’s nothing quite like Twitter during a big, important event. Everyone is out in full force, adding their own unique commentary, posting everything from opinions to memes. However, live [...]