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Why Social Media Week Can Help Turn Around your Social Campaign

Social media is an important aspect of a business’ marketing, because it helps to validate your company. A successful social media presence will allow your target audience to know that your brand [...]

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LinkedIn Ads Launches Conversion Ads

In an effort to increase engagement and action in Message Ads, previously known as Sponsored InMails, LinkedIn has created a new “Conversion Ads” option. This type of social advertisement enables [...]

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Is Facebook Advertising Really the Gold Standard of Social Media Marketing?

As the world’s largest social media site, it’s no surprise that businesses use Facebook for advertising every day. With over two billion users, Facebook advertising allows you to reach a wide [...]

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Crafting Instagram Bios that Attract Audiences

Instagram bios are important because regardless of if someone is following your account or not, they can view them. The difficult aspect about them, though, is that they have limited space for [...]

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Social Media and Political Campaigns: Super Tuesday Edition

In 2020, social media marketing plays a big role in the promotion of just about anything and everything, including political candidates. From Twitter to Facebook to Instagram, those with [...]

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What is Byte? And, Will it be the Next Big Thing?

Remember Vine? The short-lived, six-second video platform that gained popularity in 2012. People could record short clips and put them together in a constant loop. After being sold to Twitter, it [...]

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5 Smart Ways to Grow and Expand your Social Media Audience

You’ve done your research and decided to create social media accounts. You created the perfect username for your business, started posting some fun photos, yet you’re still lacking the engagement [...]

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Popular Social Media Trends that will Shape 2020 and Beyond

Social media moves at the speed of light. That’s why it can sometimes be difficult to stay up to date with the latest innovations. So, as we usher in a new decade, there’s a lot of chatter about [...]