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What to Do (and Not to Do) When Creating Memorial Day Ads

With fewer New Yorkers traveling this holiday weekend, retailers now have an even better shot of reeling in potential customers, who are spending more time online. But, as you know, attracting [...]

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Alternative Search Engine Options for Business Advertising

When creating digital marketing campaigns, diversification is the name of the game. It not only works well in social media marketing but in search engine advertising, too. As you plan your ad [...]

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Why Responsive Search Ads are Bigger and Better than Ever

We’ve talked a lot about responsive web design in the past, but did you know that there are also responsive search ads? In fact, Google has begun to test a tool that gives publishers more [...]

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Why Targeted Advertising is the only type of Advertising we do

If the performance of your ad campaigns is weak, there’s probably a reason. You are not using targeted advertising, a proven way to cost-effectively reach your ideal customers. Find out why [...]