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Experiential Marketing: The Art of Promoting an Experience

Marketing is about more than leads and prospects. It’s about building brand awareness, recognition and loyalty, too. To make this happen, some brands have begun experimenting with experiential [...]

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The Definitive Handbook for Hosting Effective Business Events

No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some [...]

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Simple Methods for Improving your Event Marketing Campaign

One of the most effective ways for companies to increase exposure and get there name out there is through hosting events. For any up-and-coming business, throwing an industry-relevant event is so [...]

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Sports Marketing Strategies: A Game Plan to Win Fans

The most successful NBA coach in history, Phil Jackson, has based his career on strategy. Without the triangle offense, Jackson might not have won 11 rings. Off the court, sports marketing [...]

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Using Social Media for Event Marketing

Social media has become a marketing powerhouse. It has made its way into the hands and minds of many people and plays an impactful role in the way people experience and enjoy nearly every event [...]