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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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How Pay Per Click Marketing Complements any Campaign

Inbound campaigns on rarely built on a single service, like pay per click marketing. Instead, PPC is usually run in conjunction with other services to deliver a comprehensive campaign. With this [...]

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Why Pay Per Click Advertising is Money Well Spent

Pay per click advertising. The very name is a turnoff for so many people since it dictates that you’ll be spending a bit of money. But the truth is, it’s one of the most cost-effective marketing [...]

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Digital Marketing Plan Ideas that Don’t Suck

It’s easy to fall back on the same old, familiar ideas when creating your digital marketing plan each month. But without updating your strategy and tactics, it’s difficult to change results much. [...]

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Why your Marketing Budget should include Bing Ads

If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use [...]

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What to Consider When Planning Your Marketing Budget

Committing resources to marketing is just the first step on the path to a more profitable business. In planning a marketing budget, your business builds a road map, which establishes goals, [...]

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What Is A SERP?

To put it simply, SERP is a search engine results page. In other words, a page filled with websites and answers to what you have searched. You might be asking what a SERP looks like and it’s [...]

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Get the Scoop on the Latest Google AdWords Changes

Google recently announced that a key update has been implemented to AdWords’ My Client Center (MCC). This is great news for PPC campaign managers who oversee multiple accounts and [...]

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