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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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How Blog Tags and Categories can Aid your Online Marketing

If you’ve ever posted on your business’ website before, chances are you’ve run into blog tags and categories. In fact, sometimes people use them without knowing what they are, their differences [...]

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How Agencies Create Online Audiences for Blog Readership

Blogs are an integral aspect of digital marketing. They can establish brands as reliable industry thought leaders and appeal to the interests of users. However, at their core, they’re nothing [...]

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Why the Gross New Burger King Ad is Creating Such a Fuss

When it comes to advertising, controversial publicity stunts are a dime a dozen. Most of the time, they either fall flat and generate zero buzz, or create an adverse, negative reaction from [...]

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The Pros and Cons of Live Tweeting for Social Media Marketing

There’s nothing quite like Twitter during a big, important event. Everyone is out in full force, adding their own unique commentary, posting everything from opinions to memes. However, live [...]

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Why Every Brand Should Use Multiple Social Media Networks

Nowadays, the use of social media platforms, like Facebook, Instagram and Twitter, is practically a prerequisite for digital marketing. However, it’s also becoming more and more common for brands [...]

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Declining Organic Social Media Reach: What to Do about It

In order to truly succeed on social media, you need more people to see your posts. However, if you’re not looking to spend big, organic reach is your best option. This refers to reach with no [...]

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How Social Media Targeting Helps Brands Hit their Mark

When it comes to a social media marketing strategy, brands aren’t going to get very far if they aren’t targeting the right audience. Luckily, almost every social media platform out there has [...]