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Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. [...]

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How to Maximize Personal Branding and Boost your Reputation

No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]

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How a Blog Calendar can Improve and Enhance a Campaign

Blogging is an essential cornerstone of any successful digital marketing campaign. However, it seems that actually coming up with topics and subjects to blog about is an industry-wide issue. For [...]

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Why Brand Storytelling is an Important Part of Marketing

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]

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A Local Business’ Guide to Building Brand Recognition

Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the [...]

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3 Embarrassing Marketing Fails that Will Make You Cringe

As hard as companies try to promote themselves, sometimes they err and fall extremely short, to say the least. Occasionally, brands will even create such a mess that they make national headlines [...]

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4 Famous Publicity Stunts that Caught Our Attention

Getting people to recognize and notice your brand is a difficult task. However, sometimes, businesses pull off stunts so grand, so interesting, that they can’t help but captivate audiences. A [...]

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Are Corporate Sponsorship Deals Really Worth the Effort?

Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys.  Although they primarily benefit the [...]

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