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What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]

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WhatsApp for Business: What it is and Why You Should Use It

There are many different apps focusing on varying aspects of business management and promotion. The newest of which is WhatsApp for Business. So, what is this app – and why should you choose it [...]

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How to Have Successful Marketing Campaigns with your Own Customers

You may think you have your marketing strategy covered, but there is always room for improvement. There’s one specific detail you may be overlooking because it’s right in front of you: your [...]

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How to Maximize Personal Branding and Boost your Reputation

No matter what, everyone has a personal and professional brand. But while not everything outside of your business should relate back to you, there is occasional crossover. Not to mention, [...]

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Advertising to Millennials: How to Win their Hearts and Minds

These days, you tend to hear a lot about millennials, and how they’re killing the napkin industry or buying so much avocado toast that they can’t afford homes. Whichever way you spin it, [...]

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Why Brand Storytelling is an Important Part of Marketing

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]

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3 Embarrassing Marketing Fails that Will Make You Cringe

As hard as companies try to promote themselves, sometimes they err and fall extremely short, to say the least. Occasionally, brands will even create such a mess that they make national headlines [...]

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4 Reasons Why your Brand Logo is Really that Important

Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most [...]

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