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Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when [...]

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How to Determine the Sales Funnel That Works for your Business

So, you’re putting together all the components of your business’ marketing plan. Using a sales funnel is efficient, but only if you’re using the best possible one for your brand. Read on to help [...]

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What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

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Celebrate World Emoji Day with Some of these Fun Facts

Today, July 17, is World Emoji Day. Love them or hate them, you have to admit that you’ve used them on more than one occasion. That’s because emojis are fun, universal and sometimes get points [...]

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Creating Positive Brand Communication During a Pandemic

Since the outbreak of the coronavirus, the entire world has been flipped upside down. Travel restrictions and stay-at-home orders have rendered current and future business unpredictable. [...]

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Solid Father’s Day Ads that We’ve Enjoyed Over the Years

Although Father’s Day doesn’t have the same commercial appeal as Mother’s Day, it’s still a great opportunity for advertisers. That’s why, throughout the years, we’ve seen our fair share of [...]