So, you’re putting together all the components of your business’ marketing plan. Using a sales funnel is efficient, but only if you’re using the best possible one for your brand. Read on to help your company figure out the best solution for you.
What is a Sales Funnel?
First, it’s important to understand all the pieces that make up the sales funnel itself and what it means as a whole. It is shaped like a funnel to illustrate the collection of the widest audience possible, which is then narrowed down as they move through the buyer’s journey.
Awareness happens through search engine results, paid advertisements, or social media posts. This is where SEO (Search Engine Optimization) is extremely important as it generates more brand awareness. This is the widest part of the sales funnel.
During this stage, although you have kept their attention, the customer is still weighing their options. It’s important not to market your brand aggressively at this point and instead portray your image as looking out for the customer, as opposed to just seeking a conversion.
The customer in question has chosen to make a purchase, but is still considering different brands. However, the options are narrowed down as they move closer to the action stage. This is the stage where your brand can make an offer of some kind, whether this is an exclusive discount code or free shipping.
Action is the purchase stage! The sales funnel is at the skinniest end and your brand has acquired a new customer. However, the action stage doesn’t stop at the purchase. Keeping your customer through customer retention is important, by thanking them for buying your product and maybe offering an incentive to buy again.
How Can My Brand Build a Sales Funnel?
There are a few questions to consider through this process. How will customers find my brand? What do I need to do to progress my audience from one stage to the next?
As mentioned previously, it is important to know what sales funnel would fit your business best. For example, if your product or brand has a target audience that is well-informed of the type of service provided, you may not need to put so much work into the awareness stage.
End of the Funnel
Building a sales funnel can seem daunting, but breaking down each step into phases can help you determine the best marketing strategy for your business.