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The History of SEO: From Keyword Stuffing to White Hat SEO

In many ways, the history of SEO resembles the story of the internet itself. It is a tale of exploration, experimentation and evolution. Once a gimmicky way to drive traffic, search optimization [...]

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SEO and SEM: What they are and How they Influence Each Other

For successful digital marketing, you need a strategy that involves some combination of search engine optimization and search engine marketing. Unfortunately though, many marketers don’t realize [...]

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3 SEO Analysis Tools for Successfully Optimizing your Site

Without the proper experience and guidance, search engine optimization can be difficult to master.  However, since SEO is so vital to your site’s visibility and awareness, it’s an important skill [...]

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How the Keyword Planner can Revolutionize your SEO Strategy

For the longest time, Google Keyword Tool was the go-to program for SEO specialists and digital marketers looking to craft an engaging, successful SEO campaign. Google AdWords has since [...]

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An Expert’s Approach on How to Write a Blog Post

One of the biggest goals for inbound marketing involves producing relevant content for your target audience to consume. The most popular way that businesses can do this is through carefully [...]

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Why You Should Be Advertising with Google AdWords

There’s a reason why “Google it” has entered our universe as the go-to phrase for looking anything up on the internet. It’s how prospective customers come across products, services, and [...]